Sur-Ron UK

SERVICES: Web Design/Development | UX/UI | CRO

Sur-Ron UK is the official authorised distributor of Sur-Ron electric bikes in the United Kingdom.

As a key player in the electric bike market, Sur-Ron UK needed a robust digital presence to match its innovative product offerings.

The primary goal was to create a dynamic and user-friendly website for Sur-Ron UK, complemented by a cohesive design that echoed the brands tone of voice and attitude.

The website needed a high level of custom functionality while remaining easy to use for both potential customers and dealers alike.

Features

Product data: Due to the nature of their products the pages needed to contain a large amount of information
Parts catalogue: To enable dealers to find and order specific parts they needed a full parts catalogue that handled product variations in a clean and UX friendly way.
Dealer Portal: They needed a bespoke dealer portal integrated into the website that provides dealers with easy access to brand files, warranty setups, and claim processes.
Dealer Locator: They also required an interactive dealer page that enabled potential customers to find their nearest dealer.
CMS system: The site needed to leverage a user friendly CMS system so that the client could easily update and add content.

Collaborating with ThinkClever on our website and dealer portal has been a game changer. Their attention to detail in design and functionality has significantly streamlined our business processes. We’re extremely satisfied and wouild highly recommend them to anyone lookign for a digital partner.– SUR-RON UK

Addressing Sur-Ron UK’s requirements for a strong digital presence, we undertook an extensive web development project. Our solution focused on crafting a dynamic and user-friendly website, perfectly aligned with the brand’s innovative character and offering practical benefits for customers and dealers.

Bespoke Website Design: Our team designed a website with an intuitive and clean interface, ensuring it was in tune with Sur-Ron UK’s brand tone and ethos. This tailored design approach guaranteed the website was not only visually striking but also straightforward to navigate, mirroring the cutting-edge nature of Sur-Ron’s electric bikes.

Detailed Product Data Integration: Recognising the significance of thorough product information, we included comprehensive product data features. This allowed for a detailed display of product attributes, specifications, and imagery, providing customers with all the necessary information to make informed choices.

Extensive Parts Catalogue: We introduced a full parts catalogue with a focus on sleek design and user-friendly UX. This functionality enabled dealers to easily search, locate, and order specific parts, efficiently managing product variations.

Custom Dealer Portal: A pivotal component of our solution was the custom dealer portal integrated within the website. This portal provided dealers with straightforward access to brand files, warranty setups, and claims processes, simplifying their operations and enhancing the overall dealer experience.

Interactive Dealer Locator: To facilitate customer access to physical stores, we developed an interactive dealer locator. This feature allowed potential customers to easily find their nearest Sur-Ron dealer, increasing customer engagement and driving foot traffic to the stores.

User-Friendly CMS System: Acknowledging the need for ongoing content management, we utilised WordPress, a user-friendly CMS system. This enabled the Sur-Ron UK team to update and add content effortlessly, ensuring the website stays up-to-date and dynamic.

Technical SEO and Speed Optimisation: In addition to the design and functionality aspects, we placed a high emphasis on technical SEO and website speed optimisation. By implementing cutting-edge SEO practices and optimising the site’s loading speed, we ensured high search engine visibility and an enhanced user experience, crucial for online success in the competitive electric bike market.

Our comprehensive approach significantly elevated Sur-Ron UK’s digital presence, transforming their website into a key element of their business strategy. This wasn’t just about creating a digital platform; it was about forging a vital link between Sur-Ron UK and its audience – both customers and dealers.

Elevated Brand Profile: The new website served as a powerful tool in amplifying Sur-Ron UK’s online identity. By marrying sleek design with practical functionality, we created a digital space that accurately reflected the innovation and quality of Sur-Ron electric bikes. This led to increased brand recognition and solidified their position in the electric bike market.

Enhanced Customer and Dealer Engagement: The website became a hub for engagement. With the user-friendly interface and the bespoke dealer portal, we saw a surge in interaction from both potential customers and existing dealers. This increased engagement not only improved customer satisfaction but also strengthened dealer relationships.

Streamlined Operations: The integration of a comprehensive parts catalogue and dealer locator streamlined the operational process. Dealers could easily access essential information and manage their interactions more efficiently, while customers benefited from an enhanced shopping experience.

Data-Driven Insights: The user-friendly CMS system and integrated analytics tools provided Sur-Ron UK with valuable insights into user behaviour and preferences. This data has been instrumental in guiding business decisions, from inventory management to marketing strategies.

Increased Web Traffic and Conversion Rates: As a direct result of our SEO efforts and the improved user experience, the website experienced a significant increase in traffic. More importantly, this traffic converted at a higher rate, with more visitors taking actions such as locating a dealer, inquiring about products, or making purchases.

Long-Term Scalability: The website’s architecture was designed not just for current needs but also with scalability in mind. This foresight ensures that Sur-Ron UK can continue to grow its digital presence in line with its expanding business.

In summary, our holistic approach in revamping Sur-Ron UK’s website has reaped substantial benefits. It has not only enhanced their online presence but has become a critical component of their customer and dealer engagement strategy, driving both brand growth and operational efficiency.