SERVICES: Web Design/Development | UX/UI | CRO
Donovan Hair & Beauty is a renowned salon in Leicestershire, they came to us wanting to elevate their digital presence and build a website that mirrored the sophistication and quality of their services. Our goal was to create a website that not only captivated their clientele with its design but also provided a comprehensive showcase of their wide range of beauty treatments and hair services.
The salon desired a website that was both visually stunning and functional, reflecting their brand’s high standards. Key requirements included:
- High level of security: Their current website had had malicious code injected into it so they wanted to ensure that this wouldn’t happen again
- Full Service Catalogue: A detailed display of all salon services with engaging visuals and descriptions.
- Customisable WordPress Backend: An easy-to-manage backend for the salon staff to update service details and content.
- Seamless Booking Integration: Integrating the salon’s existing booking system for streamlined client appointments.
- Local and Technical SEO: Ensuring high visibility in local search results and technical optimization for broader reach.
Our approach involved crafting a bespoke website solution tailored to the unique needs of Donovan taken a UX driven mobile first approach:
- Stylish and Sleek Design: We developed a website that was not just visually appealing but intuitive, ensuring a seamless user experience that resonates with the salon’s elegant brand.
- Comprehensive Service Showcase: Each service was meticulously detailed with high-quality imagery and descriptions, making it easy for clients to explore and choose treatments.
- WordPress Flexibility: The use of WordPress enabled the salon team to effortlessly manage content, reflecting their dynamic service offerings.
- Optimised for Performance and Reach: We focused on page speed optimization and robust SEO strategies to enhance the salon’s online visibility and user engagement.
- The new website completely transformed Donovan’s online presence, aligning their digital footprint with their high-end in-salon experience:
- Elevated Online Branding: The website accurately captured the essence of the salon’s luxury services, attracting and engaging the right clientele.
- Improved Client Interaction: The integration of the booking system and the intuitive website layout enhanced client convenience and satisfaction.
- Increased Web Traffic and Clientele: Our SEO efforts led to improved local search rankings and an uptick in website visits and client bookings.
- Scalable and Future-Ready: Designed for growth, the website is ready to evolve alongside the salon’s expanding array of services and client base.
In summary, the bespoke website for Donovan not only showcases their expertise in beauty and hair care but also serves as a pivotal tool for client engagement and business growth, setting a new standard in the digital landscape for beauty services.